World's most luxurious motorhome unveiled
Rather than featuring the usual cramped bedrooms, tiny showers and temperamental gas ovens, the space-age Marchi Mobile eleMMent Palazzo is more like a palace on wheels.
Mod cons include remotely adjustable climate control, fireplaces, 40-inch TVs and an on-board bar but, at the press of a button, the vehicle also turns into a mobile party destination thanks to a 'Sky Lounge' facility.
The mechanical platform rises into the sky and creates a pop-up cocktail bar, complete with adjustable lighting and sound system.
The 40ft vehicle comes in white or, for the shrinking violets out there, decked out in garish gold plate.
A spokesperson for Marchi Mobile told the Daily Mail: "The eleMMent series from Marchi Mobile is a new class within the premium segment of vehicles, targeted to enthuse lovers of the extraordinary.
"Our goal has not only been to introduce a new line of luxury vehicles - but usher in a new era. This is done by a perfect masterpiece that sets itself apart at first sight."
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