Aldi sales power 25% ahead

Adrian Holliday

Despite better sales numbers from Sainsbury's yesterday it's Aldi that's giving the mainstream grocers - including Tesco - pause for thought. The German discounter saw a 25.2% climb in sales in the four weeks up to 25 May, according to latest Nielsen sales data while Tesco, Morrisons and Asda all saw market share dips.

What's behind the Aldi sales surge - and how long will it last? %VIRTUAL-SkimlinksPromo%