M&S to sell world's smallest apple

Marks & Spencer is to sell the world's smallest apple. About the size of a golf ball - 42mm in diameter - the Tiddly Pomme will be only available through M&S. The high street retailer says what the tiny apple makes up for in size, it makes up in taste.

A pack of six will cost £1.49. Could it encourage kids to eat more fruit?%VIRTUAL-SkimlinksPromo%

Tiddly Pomme

"Our customers like to try new fruit and we're sure it will be a real hit," M&S buyer Shazad Rehman told the Mirror. "Don't be fooled by its appearance, what it lacks in size, it more than makes up for in flavour."

The apples were discovered by New Zealand apple grower David Cranwell after coming upon them by chance in his orchards. The tiny apple is actually a down-sized version of a Royal Gala apple.

If the dimunitive Kiwi apple sells well M&S will go ahead with planting its own Tiddly Pommes in the UK. But whether the diminutive fruit will be a hit with kids is questionable. Apples may be tasty. But eating fruit (or veg) isn't cool.


Back in 2007 the Department of Health launched a £42m - the total cost eventually soared to almost £120m - initiative that saw every UK kid aged four to six get a free piece of fruit or veg every day at school. At the time the initiative was compared to the introduction of free milk in 1946.

But it failed spectacularly. "We could see it was making no difference whatever," Professor Fergus Lowe from the Food and Activity Research Unit at Bangor University told the Guardian at the time. "There was a decline in uptake overall if anything," he said.

"You can make fruit and vegetables available to children," he added, "but you cannot make them eat it. I got into it because of my children coming home and asking us not to let salad be seen in their sandwiches. If kids eat chocolate bars and crisps they are one of the gang."

Seven of the craziest supermarket glitches
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M&S to sell world's smallest apple

One of the most popular glitches, was a wine deal at Tesco back in November 2012, where a series of offers clashed, leaving a bottle of £9.99 wine selling for £1.50.

The 'three wines for £10' deal apparently clashed with a '25% off when you buy six or more bottles' deal. The 25% was accidentally taken off the original price rather than the reduced one, leaving the wine at rock bottom prices. Deal-hunters cleared the shelves around the country.

Perhaps the most popular glitch from Tesco came in June 2011, when instead of taking £4 off the cost of a £20 case of beer, the supermarket accidentally started selling the cases for £4. The ensuring rush was nicknamed the 'beer stampede'.

Sadly not every supermarket pricing glitch comes with such a happy ending for consumers. In March last year the bargain-hunters thought their luck was in, when Tesco accidentally priced the new iPad at just £44.99 instead of around £650. Sadly it spotted the mistake before shipping the goods. The small print on its website meant it could refuse to sell at this price, and refund their customers instead.

In September 2012, Asda was responsible for one of the most expensive glitches. The Asda Price Guarantee offered vouchers to customers who could have got their shopping cheaper elsewhere.

However, when certain trigger products were in the basket, the supermarket massively under-priced the shopping at other supermarkets, and offered huge vouchers to shoppers. In many instances the vouchers came to roughly the same as the cost of the shopping.

In April, a mistake on their website resulted in Tesco selling 8 packs of Bulmers cider 568ml bottles for £5 - rather than a six pack for £8.

Deal-hunters snapped up the deal online, and had varying degrees of success. Some had their order delivered in full, others had six delivered for £5 - and were able to negotiate their way to another two, while others were offered six for £5 or their money back.

October last year saw one of the most famous glitches, when Tesco Terry's Chocolate Oranges were subject to two deals at the same time, and the price dropped from £2.75 to 29p. There were plenty of people getting chocolate oranges last Christmas.

A buy-one-get-one-free deal went awry at Tesco in March. People putting four tubs of I can't Believe It's Not Butter or Oykos yogurt packs into the trolley were only being charged for one.

Soon the online deal-hunting community was in action, with one person bagging 50 tubs of butter and 22 pots of yogurt for £8.79 - a saving of £133.89.


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