£83 wasted on 'one hit wonders'

Britons will blow around £83 on clothing this summer which will hardly be worn before it is thrown out, research has found.

Men are worse culprits than women, spending £100 on average on useless outfits while women waste £67 typically on badly-fitting or poor quality garments that will not make it to next summer, TK Maxx found.%VIRTUAL-SkimlinksPromo%

The most common items destined for the chuck-out pile include shorts, swimwear, T-shirts and dresses.

Londoners are expected to waste the most on "one hit wonders", spending £99 on average, compared with £66 in East Anglia.

Around 2,000 people took part in the research last month across the UK.

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