Tesco unveils plan to keep customers healthy

ClubcardTesco has announced plans to use its loyalty card scheme to promote healthier eating among its customers.

In the future, customers could receive healthy eating suggestions and advice based on the contents of their shopping trolleys, using information gleaned from their Clubcards.
The supermarket giant's chief executive, Philip Clarke, told The Grocer magazine that the group had a duty to fight Britain's growing obesity crisis.

According to Tesco, 65% of its UK customers are not as healthy as they would like to be and 54% would like supermarkets to help them to have a healthier diet Mr Clarke said the information held on Clubcards was invaluable, and added: "Our customers have told us they'd like help in choosing healthy options, so on an individual level, we want to see whether customers would welcome tailored suggestions for how they could shop more healthily.".

Mr Clarke told The Grocer the scheme could offer an innovative way of "highlighting those healthier options". Customers might feel patronised or preached to if they received unsolicited health tips, but Mr Clarke said that they would not be bombarded by unwanted healthy eating advertising from the supermarket. Instead, customers will need to opt in to receive suggestions and advice.

An online tool developed by the supermarket's technology team, known as the 'healthy little differences tracker,' will help the group assess the difference its healthy eating project makes to customers' eating habits.

The healthy eating drive is part of the company's "Tesco and Society" campaign, which includes a pledge to help reduce food waste in the UK. Mr Clarke said last week that the average British family was wasting £700 of food a year, and that Tesco would be cutting down on promotions that encourage shoppers to buy large quantities of food with short shelf lives, which will not be consumed before it goes off.

Seven of the craziest supermarket glitches
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Tesco unveils plan to keep customers healthy

One of the most popular glitches, was a wine deal at Tesco back in November 2012, where a series of offers clashed, leaving a bottle of £9.99 wine selling for £1.50.

The 'three wines for £10' deal apparently clashed with a '25% off when you buy six or more bottles' deal. The 25% was accidentally taken off the original price rather than the reduced one, leaving the wine at rock bottom prices. Deal-hunters cleared the shelves around the country.

Perhaps the most popular glitch from Tesco came in June 2011, when instead of taking £4 off the cost of a £20 case of beer, the supermarket accidentally started selling the cases for £4. The ensuring rush was nicknamed the 'beer stampede'.

Sadly not every supermarket pricing glitch comes with such a happy ending for consumers. In March last year the bargain-hunters thought their luck was in, when Tesco accidentally priced the new iPad at just £44.99 instead of around £650. Sadly it spotted the mistake before shipping the goods. The small print on its website meant it could refuse to sell at this price, and refund their customers instead.

In September 2012, Asda was responsible for one of the most expensive glitches. The Asda Price Guarantee offered vouchers to customers who could have got their shopping cheaper elsewhere.

However, when certain trigger products were in the basket, the supermarket massively under-priced the shopping at other supermarkets, and offered huge vouchers to shoppers. In many instances the vouchers came to roughly the same as the cost of the shopping.

In April, a mistake on their website resulted in Tesco selling 8 packs of Bulmers cider 568ml bottles for £5 - rather than a six pack for £8.

Deal-hunters snapped up the deal online, and had varying degrees of success. Some had their order delivered in full, others had six delivered for £5 - and were able to negotiate their way to another two, while others were offered six for £5 or their money back.

October last year saw one of the most famous glitches, when Tesco Terry's Chocolate Oranges were subject to two deals at the same time, and the price dropped from £2.75 to 29p. There were plenty of people getting chocolate oranges last Christmas.

A buy-one-get-one-free deal went awry at Tesco in March. People putting four tubs of I can't Believe It's Not Butter or Oykos yogurt packs into the trolley were only being charged for one.

Soon the online deal-hunting community was in action, with one person bagging 50 tubs of butter and 22 pots of yogurt for £8.79 - a saving of £133.89.


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