McDonald's has created its highest-calorie product of all time. The Mega Potato is an extra-large box of fries - around twice a large portion, and contains an incredible 1,142 calories.
So why the launch, and will it take off?
The new item was unveiled in Japan Today. It's only available for a limited time - and is actually the second time it has featured on the Japanese menu, at a cost of roughly £5.
In calorie terms its something of a blockbuster - coming in way above calorie-laden favourites like the 440 calorie double cheeseburger and the 460 calorie large french fries. At 1,142 calories, it's more than half the recommended daily calorie intake for a woman.
However, it's worth adding a bit of context. It has been launched as a product that's 'perfect for sharing', and the photo advertising the product shows four people tucking into it. If you decided to go it alone with a mega potato, the chances are that they would cool down and go soggy before you got to the end anyway.
The question is whether is will be bought as intended, or whether it will encourage people to pig out. eRocketnews24 has highlighted an odd trend for consuming massive portions of fries at so-called potato parties - complete with photographs. At these sorts of events, the mega potato wouldn't even touch the sides.
Will it take off?
There are doubts, however, whether the company would risk rolling the product out elsewhere. In Japan, obesity is less of a hot potato than in other countries. In the US and UK, McDonald's has been working hard to emphasise that it's possible to eat relatively healthily at the chain. The addition of a bucket of chips to the menu might not help that particular cause.
Five of the most fascinating companies
What's McDonald's selling with 1,142 calories?
Not many companies have films made about them. But the story of social networking site Facebook attracted enough attention to interest Hollywood, resulting in the 2010 film The Social Network. The interest was not just due to the immense popularity of the Facebook website, which was created in its earliest form by Harvard University student Mark Zuckerburg in 2004, though. It was also a result of the legal wrangling between Zuckerburg and fellow Harvard students Divya Narendra and Cameron and Tyler Winklevoss, who founded the social networking site ConnectU and accused Zuckerberg - who worked for them before creating Facebook - of copying their ideas and coding. In something of a damp squib ending, however, the case was dismissed due to a technicality in March 2007 without a ruling being made.
Most of the companies on this list are household names. However, comparatively few people have heard of Olam International, despite it being one of the world's largest agricultural commodity companies.
In fact, it produces enough cotton to keep everyone in the world in socks (three pairs per person, per year).
Fans of chocolate bars such as Mars are also sure to have consumed chocolate made from beans handled by Olam - they just don't realise it.
Headquartered in Singapore, Olam was founded in 1989. It now purchases ingredients such as coffee and cocoa from around 3.5 million smallholder famers based in emerging markets around the world. This enables it to work with communities in rural Africa and Asia on everything from productivity to environmental impact, resulting in a potentially huge impact on some of the world's poorest people.
Love them or hate them, Starbucks coffee shops are everywhere nowadays. Hardly surprising when you consider that the company has opened an average of two stores a day since 1987 (despite having to close some locations down too).
However, back in 1971 there was just one Starbucks coffee shop, in Seattle, Washington.
Named after Starbuck, the first mate on the whaling ship in the novel Moby Dick, the shop originally sold roasted coffee, but did not brew coffee to sell.
Now, though, you can get everything from a blueberry muffin to a mocha frappuccino from your local Starbucks store.
According to the company the white ribbon was introduced under the name in 1969. When competitors first entered the market, Coke made much of its curved bottle design which distinguished it from those that followed. As fewer and fewer people drank from bottles, the ribbon was produced as an alternative distinctive curve.
According to mokokoma, the apple is the fruit of the tree of knowledge. There is some question as to whether the bite taken out of it is a play on the word byte, symbolism of the fruit being eaten and the knowledge imparted, or just to make it look more like an apple and less like a cherry tomato.