UK consumers deserting cheap vino?

Adrian Holliday

Drink less, drink better. The average bottle of UK wine now costs £5.11, thanks to increased taxation and VAT. But British consumers are also choosing to buy pricier wine, despite the economic woes.

And sales of wines costing more than £7 are increasing by 16% in volume terms. Why the change? %VIRTUAL-SkimlinksPromo%