How much? Poundland cuts prices to 97p

Sarah Coles
Poundland
Poundland

You would think that with a name like Poundland, the prices are a foregone conclusion. However, Poundland has hit on a cunning way to beat its 99p high street rivals - it cut its prices to 97p in some stores.

So why did it make the move, and will it work?
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