M&S bringing sultry food voice-over ads back

Sarah Coles
Anna Friel
Anna Friel

This isn't just any 'sultry' voice-over for a food advert: this is an M&S 'sultry' voice-over. The chain has announced a new direction for its food adverts - ditching ones emphasising quality and sustainability for a husky female voice over.

So are we back to so-called food porn, and who is the new voice?