A fisherman got stuck in the mudflats of the River Adur yesterday, and was unable to free himself as the tide started to rise around him.
The Daily Express reports that the 57-year-old man was spotted by a passer-by, who contacted the lifeboat crew at Shoreham-by-Sea, West Sussex. They then went to the rescue and, along with a team of firefighters and coastguards, managed to dig the man out. He was given a blanket and checked by paramedics, before walking away, unharmed, from his ordeal.
The Daily Mail reports that the unnamed man became bogged-down in knee-deep in mud that was "like quicksand", as he was digging for bait.
Passer-by David Hill, who was walking his dogs, spotted the main at about 7.30am and called for help.
He told the Daily Mail: "He seemed dead clam and I think the main trouble was that the looked really cold as he was only wearing a t-shirt. He just needed help.
"He was trying to get out but every time he moved he just seemed to sink deeper."
A Coastguard spokesman told the Daily Express: "It really is dangerous but people go there all the time to get bait and don't think about the risk they are putting themselves under."
Click on the image below to see some of the UK's best beaches...
The UK's ten best beaches (according to Tripadvisor)
Fisherman gets stuck in the mud while digging for bait in Sussex
The good: "Great beach with sand dunes for shelter from the wind and a lovely gentle slope into the water. Nice clean beach."
The bad: "Not really a beach for sunbathing or swimming, but a beautiful place for a walk. Well worth a visit."
Did you know? Oscar-winning actress Tilda Swinton lives in Nairn.
The good: "One of the 10,0000 wonders of the world" raves one Tripadvisor reviewer, while another calls it a "sandcastle makers heaven!" The bad: "What's all the fuss about? 60's apartments and tacky seaside galore." Did you know? Property here is notoriously pricey. In 2009 a 1,393-square-metre plot was reported to have been put up for sale for £13.5 million. Some houses going for a steal at £7,750,000!
The good: "Just watch the waves all day. Sunny but very windy day which is the best way to see Fistral Beach. Can spend hours walking around the headland then sit and have a drink whilst watching the surfers." The bad: "Parking restrictions a nightmare." Did you know? The British Surfing Association, Newquay Surf Life Saving Club and the Newquay Boardriders Club are all based at Fistral Beach and the Boardmasters Festival is also held there.
The good: "It's got sand, and clean sea. Enough said really." The bad: "All the above reviews are fine - that is if you can find somewhere to sit squashed in among the hoardes." Did you know? Weymouth was given a Royal seal of approval by King George III. He used to visit during times of illness for a restorative paddle.
The good: "My 'Safe Place'. I must have walked this beach over a hundred times in all weathers and it never fails to amaze me." The bad: "Why does everywhere you go for a pleasant walk have to be infested with dogs and their stupid owners?" Did you know: Longsands has its own webcam, so you can check out the weather before you head for the beach, see it here.
The good: "Beautiful beach surrounded by cliffs, large enough to never feel crowded even in peak season. A lovely beach bar on the beach which serves food all day and dog and child friendly."
The bad: "Perranporth Beach is lovely, what a pity about some dog owners who seem to think it is alright to allow their dogs to mess on the beach and then just walk away leaving it where young children are playing."
Did you know? The Perranporth Surf Life Saving Club is one of the oldest in the country and hosts an extreme triathlon event every autumn.
The good: "Hengistbury Head is one of my favourite places in the world. It's one of those spots that restores peace to your mind." The bad: "A bit bleak and windy, not much to do except pitch and putt." Did you know? People have been settling at Hegistbury Head since the Stone Age and it has over a million visitors per year.
The good: "Sun, Sea and a secret seal that visits the shore here most days. Family-friendly with lots locally to see and do - like dipping your toes back into 1960's seaside family holidays for the day." The bad: "Great beach but there are so many more spectacular and less populated beaches in the St Ives area." Did you know? It's home to the Porthminter Cafe, a multi-award winning seafood restaurant smack bang on the shoreline.
The good: "Heaven. The nicest beach I've seen in the UK." The bad: "Get your binoculars out...the sea is over there. The tide was out but there was a disproportionate amount of dry/wet sand (as in miles of wet and a small patch of dry) considering how far out the sea was." Woolacombe trivia: During the Second World War, the U.S. Army based their Assault Training Centre here. Thousands of small boat crews and infantry practised amphibious landing assaults on the beach because its long flat shape was considered to be like the Omaha Beach landing area.
The good: A "gem in the crown of Gower" has "unbelievable views"; it's "clean and peaceful... "The BEST in the West."... "The most amazing sight on the lovely Gower Coast."
The bad: "It is a lovely beach, but it is more of an adult orientated one, you park your car up the top of the hill and start walking, either down to the beach, or over the cliffs, which if you have children, I would not recommend."
Did you know? Rhossili Bay is located in an area designated as the first Area of Outstanding Beauty in the UK.