Exclusive: Infiniti plans to steal sales from German luxury brands

James Batchelor
Exclusive: Infiniti plans to steal sales from German luxury brands
Exclusive: Infiniti plans to steal sales from German luxury brands

Infiniti is keen to avoid any mistakes in its quest to steal sales from Audi, BMW and Mercedes-Benz – commenting, "If we're going to take a share of luxury car segment, we've got to do it properly."

The brand, owned by Japanese company Nissan, has three goals to reach by 2020 - to launch three new models, increase the brand's worldwide perception and reach the milestone of 500,000 Infiniti models sold.