Has social media 'killed' the postcard?

Has social media 'killed' the postcard?

Facebook is now the most popular way for holidaymakers to communicate with friends and family back home, a survey has revealed.

A poll by travel search website Skyscanner has found that only six per cent of travellers send a postcard when they go on holiday.

It was once the most popular form of communication while on foreign shores, but today the postcard has been replaced by social networking sites, with 61 per cent of Brits saying they log on from sunnier climes and 30 per cent admitting to using it primarily to tell people about their trip.

With more than one billion monthly active users, Facebook is the most popular social media site and 26 per cent of tourists use it to update their friends and family.

Texting is the second most favoured way of keeping in touch, with almost a quarter (24 per cent) sending a text message to loved ones, while one in five people admit they do not make any effort to contact people at home, preferring to relax and take a break from everyday life.

Half of all holidaymakers admit to logging onto social media sites at least every few days, while four per cent check their news feeds every couple of hours.

The survey of 1,200 travellers also revealed that 89 per cent of travellers no longer use brochures for holiday inspiration and instead 23 per cent turn to travel company websites when deciding where to go on holiday, 22 per cent use social media, while just 15 per cent get personal recommendations from friends and family.

Skyscanner's Victoria Bailie said: "Social networks have transformed the way we communicate with the world. They have now firmly replaced the postcard as the most popular way to stay in touch with those at home and to share our holiday experiences.

"The internet has not only changed the way we communicate on holiday but also how we find inspiration to make our holiday choice. Gone are the days of trawling through endless travel agent brochures, these days most of us surf the net or turn to our favourite newspaper."

How we tell others about our trip while on holiday

26 per cent - Facebook
24 per cent - text message
14 per cent - phone
14 per cent - do not contact anyone
9 per cent - Skype
6 per cent - postcard
2 per cent - Twitter
5 per cent - other, including Instagram and Pinterest

Do you send postcards to your friends and family while on holiday or just log on to Facebook to tell them about your trip? Leave a comment and let us know below.

If you're part of the 14 per cent of people who likes to relax without social media or technology on holiday, here are some secluded hotels for proper escapes...

World's most remote hotels
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Has social media 'killed' the postcard?

Hotel Budir in western Iceland sits on the tip of the remote Snaefellsnes Peninsula in one of Iceland’s most isolated areas. Budir is built on the edge of a moss-clad lava field and boasts some of the best hotel-room views in Iceland, looking out over the Snaefellsjokull glacier and the Budir-estuary, which meanders into the vast Faxafloi-Bay. Jules Verne chose Snaefellsjokull as the setting for his novel Journey to the Centre of the Earth and, for centuries, people have visited the area to seek solitude and inspiration in its peaceful, stunning surrounds. Prices for a double room start at £138 per night including breakfast. 

Amankora Bumthang lies within the town of Jakar in the Choekhor Valley, one of Bhutan's most remote valleys. The lodge is ten hours drive from Paro and eight hours drive from Thimphu, the capital. Fronted by five ancient prayer wheels, Amankora Bumthang's neighbouring Wangdicholing Palace was built in 1857 as the Kingdom's first Palace and is now the residence of a group of monks.  For more information visit: aman.com

The grass-roofed Gjáargarður hotel can be found in the Faroe Islands, an archipelago of 18 islands located 300 km north of Scotland, halfway between Iceland and Norway. Gjáargarður is on the island of Eysturoy in the village of Gjógv, home to around 60 inhabitants. Gjógv sits on a cliff-edge and is flanked by green mountains. Rooms from £42 (double) with breakfast, direct return flights (Stansted) from £275 (until September). For further information visit: www.gjaargardur.fo

Located on an island in the Cimarron River, the Island Guest Ranch in Oklahoma is truly off the beaten track. Operating as a bona fide cattle ranch since 1889, the road to the ranch is still not located on any maps, making the property one of the Sooner state's best kept secrets. Rustic chic, the cabins will give you a taste of the old west. The abundant wildlife including, deer, coyotes, raccoons and armadillos join guests who choose to saddle up or hike through the wilderness. 7-nights from £595pp (two sharing) including accommodation, meals, most ranch activities and taxes.  Excludes transfers as car hire recommended from £239.  Return flight from £715pp. Departures May through October. 

Fly to Manaus in Brazil and take a three hour expedition to this remote and untouched region - a sightseeing tour in itself.  Cross the Amazon by launch, passing the Meeting of the Waters, where the silt-laden Rio Solimoes meets the dark, clear waters of the Rio Negro to form the Amazon. Then after a short trip by road, board a canoe along the Rio Araca, to reach a secluded area where the rise and fall of the waters creates twisting creeks and a maze of small islands covered in virgin rainforest. Juma Lodge is a collection of bungalows (made from local materials) on stilts, each with a private bathroom and fan - with spectacular views of the forest or lake. A 3 night stay costs £662 including transfers from Manaus.

This serviced private cottage is tucked away in a stunning mountain location in the Himalayan wilderness. The cottage has four private guest pavilions and a main lounge / dining area, and provides an exclusive mountain experience. Gourmet cooking and fine wine is provided, as well as beds adorned with pashmina blankets and fluffy duvets. Venture outdoors for guided mountain walks, delicious picnics and fabulous views. 
For more details visit www.shaktihimalaya.com

Although vastly remote and with a mere 3 to 4 rooms (depending on which camp you choose) this back-to-true African experience is sensational. Access is limited to a 3 hour drive or 4 seater charter hop to Lukusi airstrip and a transfer to Tafika Camp. Its simple, luxurious and idyllic setting makes this an exceptional destination for getting away from it all.


There are currently 92 paradors in Spain, and Santo Estevo is one of the finest. It's a substantial monastery that traces its history back to the 6th century, located in the heart of Galicia. This is one of the greenest regions of Spain and the parador is literally to be found in the middle of nowhere, on the side of a valley above a river - a superb place to build a monastery where monks can live uninterrupted by the outside world. Little has changed since it was built, and this is very much an area of natural beauty well away from noise and bustle of modern city life.

Located in the midst of the Indian Ocean, this 3km square island offers seven stunning beaches which can be experienced in total seclusion, as the number of guests on the island never exceeds forty. One of the island's seven beaches, Anse Victorin, is consistently voted in the polls of the world’s best beaches and even has a ‘do not disturb’ sign on the gate! 


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