Millets brand spared in JD revamp

Updated

JD Sports Fashion has announced a reprieve for the Millets brand as it attempts to revive its loss-making Blacks outdoor business.

The Bury-based group said the "considerable support and goodwill" shown by customers meant it no longer intended to ditch the brand in favour of using the Blacks name for all its outdoor clothing stores.%VIRTUAL-SkimlinksPromo%

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