The AA is planning to launch an apprentice academy, offering training for jobs in the motoring organisation ranging from recovery patrols to call centres.
The firm already runs training courses but said it wanted a new approach to recruitment.
The AA expects to recruit between 650 and 1,000 new staff in the coming year in areas which will be covered by the academy, such as roadside breakdowns, driving schools and driver training.
Andrew Strong, chief executive of the AA, said: " We already have successful apprentice and trainee schemes but, due to the number of skilled staff required, we considered amalgamating some of our schemes into a new AA apprentice academy.
"Our early endeavours are already paying dividends, with AA electricians and plumbers taking to the streets alongside our more familiar patrols. In the future we would like to see a fully integrated AA apprentice academy."