Myleene Klass was catapulted back into the limelight when she took a shower in a white bikini on I'm A Celebrity Get Me Out Of Here, and British Airways were obviously impressed.
The airline asked the model and designer to strip off on the runway at Heathrow to promote their summer schedule, which starts on 31 March.
It sees the beginning of five new short-haul routes to Spain, including Lanzarote, Tenerife and Palma, as well as two long-haul flights to Colombo in Sri Lanka and Chengdu in China.
And Myleene dutifully braved our distinct lack-of-spring-summer-weather to launch it, donning a bright red bikini with a navy mac and umbrella to ward off the chill, and Union Jack wellies to match the BA plane paintwork.
Hope she had a hot cup of cocoa waiting for her after the shoot. Or a free flight courtesy of BA to a far-flung exotic destination...
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