Amazon rapped for using the C-word in advert

The Advertising Standards Authority has ruled that Amazon offended internet users, after featuring the C-word. The offensive advert in question was an image of a card from smellyourmum.com, which featured the words "You're a C**t [spelling the word out in full]. Sorry I meant to say 'Merry Christmas'. Amazon repeated the words in text alongside the card - replacing the U with an asterisk.

The ASA upheld a complain from an offended customer, but Amazon is unrepentant.
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