Sainsbury's boss fires warning at Tesco

Adrian Holliday
Updated

Sainsbury's boss Justin King is not pleased with main rival Tesco. King claims Tesco's new price promise, covering both branded and non-branded goods, doesn't stack up against Sainsbury's own branded products.

King is so incensed with Tesco he's threatening to report his arch rival to the Advertising Standards Authority.%VIRTUAL-SkimlinksPromo%

Advertisement