Sainsbury's sees boost in sales

Sainsbury's has posted better-than-expected sales figures after a quarter in which no horsemeat was found in any of its products.

The grocery chain said it increased market share in the 10 weeks to March 16, with 3.6% growth in like-for-like sales and an improvement in the average number of transactions per week to a record 22.9 million.%VIRTUAL-SkimlinksPromo%
With all its fresh beef sourced from the UK and Ireland and DNA testing carried out on its products for the last 10 years, Sainsbury's said recent tests on more than 300 products revealed no horsemeat.

Chief executive Justin King added: "The issues experienced by the industry over the last quarter underscore the importance of our detailed understanding of our supply chain."

Total revenues were up 7.1% when including petrol sales and an increase in trading space of about 5% over the last financial year.

Valentine's Day and Mother's Day were particularly strong for the retailer and Red Nose Day resulted in the company presenting a cheque for £10.5 million on behalf of customers and staff.

Sainsbury's said its general merchandise and clothing business was growing at three times the rate of food and in February reached the milestone of £1 billion annual sales.

Its convenience store business is also growing at 18% year-on-year and online grocery shopping increased sales by nearly 20% on a year earlier.

The like-for-like figure of 3.6% is much stronger than the 2.3% estimated by City analysts and comes after growth of 1.7% in the first half of the year and 0.9% in the previous quarter.

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Sainsbury's sees boost in sales

This takes time, but once you know the cost of a phone call, putting the dryer on, or a bag of potatoes, it enables you to judge far better how much you can afford to consume.

Once you know the base price, you are in a position to keep your eyes open for a better offer. If you see a discount you can judge for yourself whether it actually constitutes a bargain. For bigger things like utilities it enables you to do a proper price comparison and see if you can cut your bills.

Don't just assume that the premium range is better, try the every-day brand, or even the basic version and see if you spot the difference. Likewise, consider trading down your supermarket from one of the big players to local markets or discounters like Aldi.

If you plan what you buy to match what you actually cook and eat then not only will you be able to budget far more effectively, but you'll also waste much less and find your money goes further without you having to try.

If you can't think of a way to get your meat for less, consider a vegetarian day once a week. If you can't find petrol any cheaper, then work on making your driving as efficient as possible. The more you can think of clever alternatives the less you will have to make painful cuts to make ends meet.


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