Waitrose to unveil gardening range

Alan TitchmarshSupermarket Waitrose is branching out with the launch of a 6,000-strong gardening range designed to help customers grow their own flowers, fruit and veg.

The group, which is owned by the John Lewis Partnership, will next week unveil its new gardening and floristry range in-store, called Waitrose Flower Garden, as well online through Waitrosegarden.com.

Broadcaster and gardening expert Alan Titchmarsh was signed up by Waitrose earlier this month to promote its new ranges and offer tips and green-fingered advice on the site.

Waitrose Flower Garden - which will offer 850 different flowers, plants, bulbs and seeds, plus 80 gardening tools and garden care products - will launch in all main stores by mid-April while the group is also installing outdoor gardening "sheds" alongside 41 branches selling accessories and plants.

Its online offering, Waitrosegarden.com, is being launched in association with garden supplier Crocus and will sell more than 5,000 products.

Rupert Thomas, Waitrose marketing director, said: "This will make us a serious player in what is already a hugely successful category for us.

"Together, Waitrosegarden.com and the Waitrose Flower Garden range will offer something for everyone - from those who are keen to grow their own flowers, fruit and veg but aren't sure where to start, to those with greener fingers."

10 of the weirdest celebrity products
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Waitrose to unveil gardening range

When it comes to bizarre celebrity products, they don't come much weirder than the Bill Wyman Signature Metal Detector, designed and marketed by the former Rolling Stones bass guitarist.

Apparently, Wyman, who is now in his mid-70s, loves archaeology and has used his own metal detector to find relics in the English countryside dating back to the Roman Empire.

Fans of US president Barack Obama can show their appreciation for the politician by buying a Barack Obama Chia - shaped like the president's head - and growing grass out of the top of it.

And for those who prefer a more historical theme to their garden ornaments, Chias shaped like the heads of George Washington and Abraham Lincoln are also available.

Action star Sylvester Stallone put out a protein-infused pudding designed to appeal to fans keen to build muscles like the big man's.

Unfortunately for them, however, the pudding has now been taken off the market.

Heiress Paris Hilton endorses numerous products, ranging from outfits for your dog to hair extensions.

But the most random Paris Hilton product on the market has to be her line of craft supplies, the Creativity Collection, which features items such as stickers and transfers.

Rapper Snoop Dogg's latest business venture is a "smokeable" lyric book.

"Rolling Words: A Smokable Songbook" contains the words to some of Snoop's biggest hits, including "Ain't Nothing But A G'Thang" and "Gin and Juice" - all on cigarette rolling papers.

Hollywood film director David Lynch loves coffee so, of course, he decided to make his own.

Embarrassingly, the tagline on the David Lynch Signature Cup is "It's all in the beans ... and I'm just full of beans."

Former boxer George Foreman's grill is undoubtedly the most successful, random celebrity product of recent years.

The "machine", which claims to reduce the fat content of your meal by 42%, has earned Foreman more than $200 million over the last decade or so.

Supermodel Heidi Klum has her own line of low-fat sweets, which includes Heidi's Yogurt Dessert Cremes and Heidi's Yogurt Fruit Cremes.

Apparently, the design of the sweets is influenced by icons that Klum uses in her text messages to friends. Strange.

Actor Danny DeVito is such a big fan of Italian liquer Limoncello, he decided to launch one of his own.

Called Danny DeVito's Premium Limoncello, the diminutive star claims that it's "like pouring yourself a glass of liquid sunshine straight from Italy's Sorrentine Peninsula".

Steven Seagal made his name leaping around in action films that allowed him to show off his martial arts prowess. But he is also behind an energy drink called Lightning Bolt.

Advertised as being "packed with vitamins and exotic botanicals", it sounds like just the tipple if you are planning to take on 10 armed men with your bare hands.


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