Ford: We won't return to profitability until 2015

James Baggott
Ford: We won't return to profitability until 2015
Ford: We won't return to profitability until 2015

Ford's sales and marketing chief, Roelant de Waard, has revealed it will be 2015 before the company will return to profitability in Europe.

In the last financial year the manufacturer haemorrhaged nearly $1bn in Europe, far worse than the $600m it had forecast. However, a tough strategic plan, which has seen plants close in the UK and mainland Europe, was on track to repair the damage, according to de Waard.