Ferrari is declared the "world's most powerful brand"

Ferrari is declared the 'world's most powerful brand'

Ferrari has been declared the most powerful brand in the world by the annual Fortune Global 500 survey, which analyses the financial and brand performance of leading companies.

This means the Italian supercar manufacturer not only beat other car companies such as Porsche or Audi, but also industry giants such as Google and Coca-Cola, which were judged second and third respectively.
Despite being much smaller than rival brands, Ferrari was said to excel in important areas such as brand affection and loyalty, although the company's profit margins, revenue per customer and marketing spend are also considered. But there were no problems in that department, as Ferrari recorded profits of over £130 million in 2012 from a £1.5 billion turnover.

The Ferrari legend has been built on some of the most iconic and lusted-after road cars of all time - all of which were of course available in red - but now the prancing horse logo appears on much more than just the bonnets of expensive cars.

"It is always a pleasure to top any list [especially] when the competition includes some of the world's most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence," commented Ferrari chairman Luca di Montezemolo.

See the gallery below for the top five most iconic Ferrari's ever built. The mouth-watering gallery features such greats as the 250GTO, a car that arguably kick-started Ferrari's reputation for producing drop-dead gorgeous sports cars. It's no wonder they sell for £20+ million at auction.

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Top 5 Iconic Ferraris
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Ferrari is declared the "world's most powerful brand"

The “baby” V8 in this Ferrari ushered in a new era of engine technology and drew huge critical acclaim on its release. It rewrote the rules for desirability and raised the bar for rival supercars, taking the prancing horse into new territory.

The Ferrari Daytona was a V12 style icon, with beautiful, angular looks and a top speed of 174mph. It was a motor much loved by celebrities of the 70's, and they could often be seen roaring around the streets of Monaco in one of these beauties.

The flagship hypercar named after Ferrari's founder was the closest thing to a Formula One car for the road when released in 2002. Technology, power and crazy looks made this one brutal machine.

The F40 was the fastest, most powerful and most expensive Ferrari road car ever when it arrived in 1987, but it was that distinctive spoiler and other racy details which made it the poster child of a generation.

GTO stands for Gran Turismo Omologata, which means this homologation special V12 supercar is a race car for the road, and many still race today in historic motorsport - despite the 250GTO being the most expensive Ferrari going, with one recently being offered for $41 million.

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