Ferrari is declared the "world's most powerful brand"

Leon Poultney
Ferrari is declared the 'world's most powerful brand'
Ferrari is declared the 'world's most powerful brand'

Ferrari has been declared the most powerful brand in the world by the annual Fortune Global 500 survey, which analyses the financial and brand performance of leading companies.

This means the Italian supercar manufacturer not only beat other car companies such as Porsche or Audi, but also industry giants such as Google and Coca-Cola, which were judged second and third respectively.