Bond's lager switch stirs Heineken

Heineken saw a surge in volumes of its flagship beer last year as the world's most famous fictional spy got a taste for its lager.

The Dutch group, whose products also include Fosters, Newcastle Brown Ale and John Smith's, said like-for-like volumes of Heineken grew 3.7% in Western Europe after James Bond actor Daniel Craig swapped his vodka martini for a bottle of Heineken.
%VIRTUAL-SkimlinksPromo%