Rum brand boosts sales for Diageo

Updated
Captain Morgan
Captain Morgan

Demand in Britain for the rum named after Welsh born pirate Captain Morgan has helped drinks giant Diageo deliver a 5% hike in sales.


Revenues at the group, which also owns Smirnoff vodka and the iconic Guinness brand, were £6 billion in the six months to December 30, including the 15% leap in sales of the spirit.
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