Asda's festive advert 'not sexist'

Press Association

Asda's Christmas advert featuring a mother who appeared to be almost single-handedly carrying out the preparations has been cleared following more than 600 complaints that it was offensive and sexist.

The supermarket giant's major Christmas campaign showed the mother buying the tree, writing cards, buying groceries, decorating her home, wrapping presents and cooking the Christmas dinner, with a voice-over at the end saying: "It doesn't just happen by magic. Behind every great Christmas there's mum, and behind mum there's Asda."