Citroen believes more work needs to be done to turnaround image

Citroen might have come a long way since the discount-happy brand we knew 10 years ago, but Linda Jackson, the firm's managing director still isn't convinced – suggesting that there's still a way to go yet when it comes to changing how people see the brand.

"We've done a lot of work in terms of changing perception, but there's a lot of work to do," she told AOL Cars. "We're looking at the DS range as a way to really improve our brand, and we're working very, very hard to do so."