Citroen believes more work needs to be done to turnaround image

Jon Reay
Citroen believes more work needs to be done to turnaround image
Citroen believes more work needs to be done to turnaround image

Citroen might have come a long way since the discount-happy brand we knew 10 years ago, but Linda Jackson, the firm's managing director still isn't convinced – suggesting that there's still a way to go yet when it comes to changing how people see the brand.

"We've done a lot of work in terms of changing perception, but there's a lot of work to do," she told AOL Cars. "We're looking at the DS range as a way to really improve our brand, and we're working very, very hard to do so."