False economy? One in three spend more money for fuel efficiency

It's fair to say that, while not all of us are too worried about our cars' green credentials, good fuel economy is something we can all enjoy. As the saying goes though, nothing is ever free - as models designed to drink less fuel seem to end up costing more

According to research sponsored by Ford though, that's still not enough to put off most customers - as an impressive 35 per cent of Europeans say that they'd happily pay more for a fuel-sipping version of a particular car.