HMV month-long sale: is this desperation?

Sarah Coles
HMV store
HMV store

Bargain-hunters may be celebrating, as HMV has announced a month-long sale starting on Saturday. It will see 25% wiped off a huge range of products - from DVDs to CDs and games, and the store says it's all in the name of offering great value to customers.

So is this something to celebrate? Or is it a worrying sign?