Tesco Bank has cut its personal loan rate by 0.5% to 5.2%, making it the cheapest deal on the market.
Customers can now borrow between £7,500 and £15,000 at this rate for a period of 12-60 months.
This reduction makes it the cheapest loan on offer in over 10 years, according to Defaqto.
Personal loan war
Competition is fierce in this market; the Co-operative Bank has also lowered its loan rates to 5.6% from 7.9% for new customers who want a loan of between £7,500 and £14.950.
It has reduced rates to just 5.4% for those customers with an existing Privilege or Privilege Premier account.
Back in November, Derbyshire Building Society cut its rates to 5.4%, and was shortly followed by M&S Bank and Sainsbury's lowering rates to 5.5% and 5.4% respectively.
At the end of the year the AA also joined in and slashed its personal loan rate to 5.6% and 5.5% for members.
Borrowing £10,000 over five years
To get the best rate on a loan it's important to shop around and do some research first. Our comparison tables will give a full view of the market and below I've listed the top five, based on a personal loan of £10,000 taken out over a five-year period.
Although the advertised rate for the Tesco loan is 5.2%, not every customer will be able to get this. Lenders only have to offer this rate to 51% of approved borrowers - the rest may be offered a higher rate. So what are your alternatives?
Other loan providers, such as peer-to-peer lenders, are also worth considering. These companies, like Zopa and Funding Circle, work by matching individual lenders and borrowers together and cutting out the middle man.
What's more, these firms are about to become even safer.
Most complained about financial products
Tesco Bank slashes personal loan rate
Figures from charity Age UK show that 29% of those over 60 feel uncertain or negative about their current financial situation - with millions facing poverty and hardship.
Even though saving for retirement is not much fun, the message is therefore that having to rely on dwindling state benefits in retirement is even less so.
To avoid ending up in this situation, adviser Hargreaves Lansdown recommends saving a proportion of your salary equal to half your age at the time of starting a pension.
In other words, if you are 30 when you start a pension, you should put in 15% throughout your working life. If you start at 24, saving 12% of your salary a year should produce a similar return.