Britain tops greetings cards poll

Royal Mail sorting officeBritons send more greetings cards than consumers in any other country included in a survey by Ofcom.

As the final posting date for Christmas approaches, research by the communications regulator found that more than a third of UK adults (37%) had sent a greetings card, invitation or postcard in the last month - the highest rate in the world.

Australia is in second place at 34%.

Consumers in France were the least likely to send greetings cards with just 17% saying they had done so in the last month.

The findings, revealed in Ofcom's International Communications Market report, found 33% of people in China had sent a card in the last month, compared with the US (32%), Italy (30%), Germany (24%), Japan (23%) and Spain (19%).

Ofcom's director of research, James Thickett, said: "Although we're all increasingly using digital methods of communication, our research shows that the traditional greetings card still remains a popular choice for UK consumers."

Ofcom surveyed a total of 5,243 consumers in the UK, France, Germany, Italy, USA, Japan, Australia, Spain and China in September.
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