Asda flogs cheap Wagyu beef and caviar

Adrian Holliday

Asda wants to lure posher shoppers into its stores with promises of cut-price Japanese Wagyu beef, caviar and lobster, amongst other gourmet staples.

The Japanese meat is selling at Asda for £22 a kilo - around six times cheaper than you'll find in many upmarket food halls. But not everyone is impressed with Asda's upmarket offerings.%VIRTUAL-SkimlinksPromo%