An Ikea store has slashed the price of real Christmas trees to just £1.
The branch in Southampton, Hants, ordered thousands of real Nordmann Fir trees but had to drop the price from £25 when customers failed to buy.%VIRTUAL-SkimlinksPromo%
The Swedish furniture giant has previously sold only artificial trees and this its first year selling real ones.
However, after the price of the trees proved too much for customers – despite being considerably cheaper than those available at farms and markets - the Southampton branch was forced to cut the price to £5, before further reducing it to just £1 on Monday.
In a press statement, Ikea said "In line with our vision to offer the lowest price on the market, IKEA Southampton is selling beautiful, real Nordmann Fir Christmas trees for £1 this week."
Gary Pearce, IKEA Southampton store manager, said, "It's the final week before Christmas and we wanted to be able to give IKEA Southampton customers a very special offer on our gorgeous Christmas trees. So if we haven't got your tree yet, come to IKEA to get one!"
The Southampton branch of Ikea is also running a free Christmas tree recycling service between 6th and 9th January, for real trees purchased from IKEA or elsewhere.
The Southampton branch is the only store with the £1 deal but other branches are offering different discounts.
Stores in Birmingham, Coventry, Manchester and Warrington have slashed the price of trees to £10, while the Leeds branch is giving customers a £20 Ikea voucher if they buy a tree for £10.
Nordmann Firs have become the most popular tree in Britain thanks to their non-drop needles, yet tough times mean many consumers are ditching the real deal this year in favour of more budget-friendly artificial trees.
In a survey by consumer group Which?, nearly half (49%) of Brits said they are planning to have a artificial tree compared to just 13% having a real tree chopped at the trunk.
10 biggest companies in the world
Where can you buy a Christmas tree for £1?
Wal-Mart Stores, or Walmart, is an American retailer that runs chains of discount department and warehouse stores around the world.
The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and first traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas and has around 8,500 stores in 15 countries, under 55 different names.
Royal Dutch Shell, more commonly known as Shell, is a global oil and gas company headquartered in Holland, but with its registered office in London.
With operations in more than 90 countries, it is active in every area of the oil and gas industry, including exploration and production, refining, petrochemicals, power generation and trading.
Exxon Mobil Corporation, or ExxonMobil, is an American oil and gas corporation formed on November 30, 1999, by the merger of Exxon and Mobil. Its headquarters are in Irving, Texas.
With 37 oil refineries in 21 countries, Exxon Mobil Corporation is the largest refiner in the world.
BP is yet another global oil and gas company, this time headquartered in London. It has operations in more than 80 countries, produces about 3.8 million barrels of oil per day and has 22,400 service stations worldwide.
The name BP is derived from the initials of one of the company's former legal names, British Petroleum.
Sinopec Group is one of the major petroleum companies in China, headquartered in Beijing.
Its business includes oil and gas exploration as well as the production and sales of petrochemicals and chemical fibres.
China National Petroleum Corporation is a state-owned fuel-producing corporation and the largest integrated oil and gas company in China. It has its headquarters in Beijing.
CNPC - the parent company of PetroChina - was created in 17 September 1988 when the government decided to disband the Ministry of Petroleum and create a state owned company to handle all Petroleum activities in China.
State Grid Corporation of China is the largest electric power transmission and distribution company in China, once again headquartered in Beijing.
It has subsidiaries in Northern China, Northeastern China, Eastern China, Middle China and Northwestern China.
Toyota Motor Corporation, more commonly known simply as Toyota, is a multinational automaker headquartered in Toyota, Japan.
The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries. Its brands include Toyota, Lexus and Daihatsu.
Japan Post Holdings is a state-owned Japanese company that deals with mail delivery and financial services.
It is headquartered in Tokyo and was founded on January 23, 2006.
Chevron Corporation is an American energy company headquartered in San Ramon, California.
It is active in more than 180 countries and is engaged in every aspect of the oil, gas, and geothermal energy industries, including exploration and production, and power generation.