Supermarket own brands shock price rise

Sarah Coles
trolley dash
trolley dash

DPA DEUTSCHE PRESS-AGENTUR/DPA/Press Association Images

You might think you're displaying savvy shopping techniques by sticking to supermarket own brands, but if you reach for the items without checking prices, the chances are that you've seen the cost of some items in your trolley rise by up to 50%.

So what's going on?
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