Tesco fights back in price match war

Sarah Coles
Updated
Tesco
Tesco

Rui Vieira/PA Wire

Tesco has launched a trial for a new price promise, which will price-match your shopping in much the same way as Sainsbury's does, and offer you a coupon at the till.

The scheme may eventually replace the existing price comparison deal that has garnered the company so much bad press.
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