Amazon told to reword Prime advert

Press Association
Amazon
Amazon

Amazon has been ordered to change the wording of its Prime membership programme after a watchdog ruled that a benefit of the £49-a-year service should not be described as "free".


Amazon's UK website stated: "Get your stuff fast. Unlimited Free One-Day Delivery on all eligible orders", while the right side of the page read: "Try Amazon Prime Free for one month: Unlimited Free One-Day Delivery... After your free trial, Amazon Prime is just £49/year."%VIRTUAL-SkimlinksPromo%