Home baking rises to help save dough

Chris Wheal
Paul Hollwood with cakes
Paul Hollwood with cakes

The Great British Bake Off is happening at home if new research is to be believed.

As many as 41 million Brits - that's 79% of adults - bake at home. Almost a quarter (23%) of adults bake at least once a week. And a staggering one in 20 (6% - or three million) of us are baking every day. And the figures are – like a baker's dough - on the rise.