Can new John Lewis advert top last year?

Danny Lawson/PA Wire

John Lewis' Christmas adverts have gained a bit of a reputation. After refusing to advertise on TV until five years ago, it has created a number of memorable specials. Last year's, involving the boy who can't wait to give his parents their Christmas present, was something of a tear-jerking hit - with 4.32 million hits online.

So does this year's live up to our expectations, and does it do the job it is actually intended to? %VIRTUAL-SkimlinksPromo%