Wayne Hemingway has been appointed the designer to revive Kent's historic theme park, Dreamland.
According to the BBC, Mr Hemingway, his wife Gerardine and the HemingwayDesign team will create the overall scheme and branding for the disused site in Margate.
Stage one of the project to turn the site into a £10m heritage park is hoped to open in 2014.
Hemingway said he was 'excited about bringing a new vibrant life to an iconic British seaside institution'.
'Having visited Margate over the past few months and seen the grassroots creative revolution that is taking place, we are thrilled, nay cock a hoop, at the potential of the place and can't wait to get stuck in.'
He added: 'We fully understand the scale of the task but with the creative community of Margate and environs we can deliver something of international significance.'
The park will be run by the Dreamland Trust, which will be given the site by Thanet District Council for a peppercorn rent.
Chairman Nick Laister said Hemingway Design would bring the trust's proposals for the site to life and exceed expectations.
He said: 'Wayne and Gerardine and their team have a genuine passion for the British seaside and for the Dreamland Margate project.'
'I am delighted to welcome them on to our team.'
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