Oh baby! Parents go the distance to get their little ones to sleep
New research reveals that parents of newborns drive the equivalent of John O'Groats to Land's End one and a half times a year – spending an average of £547 on petrol – to get their newborns to sleep.
To help parents in their quest for a good night's sleep, Mothercare has recruited their youngest ever product tester – 17 month-old Zara Kazim from London – who has spent the last two weeks putting the retailer's range of car seats to the test against an Average Baby Sleep (ABS) rating.
Topping the list was the Mothercare Madrid Car Seat, which sent Zara to sleep in just 10.37 minutes.
The Sport Car Seat came second registering an ABS of 15.25 minutes followed by the Malmo Highback Booster (18.41 minutes).
Steve Abse, Director of Marketing from Mothercare, said: "We understand our customers' needs and we've listened to the challenges they face at bedtime.
''Our product offering and expert car fitting service ensure our customers and their newborns are in safe hands when purchasing their first car seat. Now with our tried and tested experiment, we can help calm bedtime stress, save time and save money for parents."