Tesco drops New Covent Garden Soup

Hannah Ricci

Larry Crowe/PA

As the weather chills and soup season kicks in, Tesco has dropped leading brand New Covent Garden Soup Co - a year after the supermarket launched its own chilled soup range.

Sales of the popular NCG brand, which has been credited with pioneering fresh soup for retail, have fallen this year as it faces increasing pressure from supermarkets' own chilled soup ranges.%VIRTUAL-SkimlinksPromo%