Cadbury 'not precious about purple'

Press Association

Confectionery giant Cadbury has insisted it is not trying to trademark "50 shades" of purple after coming under fire from a Church of England bishop over rights to use the colour.

The company said its victory in a dispute with rival Nestle over purple packaging did not amount to a bid to copyright all shades of purple but merely to protect the Cadbury purple associated with its milk chocolate.