Sainsbury's ad campaign misleading

Press Association
Sainsbury's
Sainsbury's

Sainsbury's has been ordered to change its "brand match" campaign after the advertising watchdog found it was misleading consumers.


The television, radio, internet and newspaper campaign promised customers would not pay more for brands than at Asda or Tesco, with the supermarket giant giving a voucher if prices were found to be cheaper at either of its two rivals.
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