Pay as you tweet: the first Kellogg's 'Tweet Shop' opens

lovemoney.com
Kelloggs
Kelloggs

You can now use a tweet instead of cash to pay for the latest product from Kellogg's. But how does it work and will other retailers follow?

Shopping and social media have formed a new collaboration this week as Kellogg's has opened the first ever shop where you can buy its new crisps in exchange for a mention on Twitter.%VIRTUAL-SkimlinksPromo%