Apple takes coolest brand title

Apple has knocked Aston Martin from its title as the UK's coolest brand, according to a survey.

The luxury car lost the top spot to the technology superbrand, which has just launched its iPhone5 to near universal acclaim, falling to third place after dominating the annual CoolBrands list for six of the last seven years. The 11th annual poll placed YouTube second, Twitter fourth and Google fifth.%VIRTUAL-SkimlinksPromo%