Wine drinkers opt for cheap plonk

Chris Wheal

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bottles of wine on a supermarket shelf
bottles of wine on a supermarket shelf

Brits spent £10.4bn on wine in 2011, with sales expected to rise by 2.4% to £10.6bn in 2012. But volumes have fallen from 1.26 million litres in 2007 to 1.14 million litres in just five years.

Now Brits are turning to cheap wine in boxes and pouches instead of bottles to save cash. As many as four in ten (39%) wine users say plonk in a box is as good quality as bottled wine and just 26% reckon it is inferior.