Win or lose, Andy Murray came up trumps for Betfair after the betting exchange named this summer's Wimbledon final as its biggest ever market.
More than £58 million of bets were placed on the July showpiece tennis match, in which Murray lost to Roger Federer in four sets before going on to secure his first Grand Slam title in New York.
With bets on the Euro 2012 football tournament being its most important growth driver, Betfair reported revenues up 13% to £91.6 million in the three months to July 31. Sports bets were up 21% at £72.3 million.
The company, whose exchange allows punters to set their own odds against one another, recruited former Tottenham boss Harry Redknapp during the tournament to give tips to customers in his role as brand ambassador. It generated revenues of £7.8 million from Euro 2012, although some of this reflects bets substituted from other events.
Betfair's number of active customers increased by 13% to 485,000 in the period, with half of punters in the UK and Ireland using a mobile phone or device to place at least one bet. The quarterly average revenues per user was stable at £188.
Betfair recently reported a 17% hike in underlying profits to £85.7 million in the year to April 30, helped by record volumes of bets on most major sporting fixtures such as the Champions League final.
The best-paid Olympians
Murray helps Betfair smash record
Estimated worth: $300 million
Worth: $300 million
Worth: over $100 million
Worth: $90 million
Worth: $30 million
Worth: $259 million. Had David Beckham been selected for the Team GB squad to play in his home city this summer, he would have jointed the ranks of the best-paid Olympians