Supermarkets 'misleading on prices'

Press Association
Shopping basket
Shopping basket

Almost three-quarters of consumers believe supermarkets are trying to mislead them by using confusing pricing practices, a watchdog has found.

The survey of 2,100 shoppers for Which? revealed that 74% think supermarkets are trying to dupe them while 78% say their weekly grocery bill has increased in the past 12 months to an average of £76.83.