Easyjet is introducing allocated seating from November on all flights, with all passengers given a specific seat free of charge.
The desperate and ungainly mad panic for seats will no longer be necessary. After trialling pre-assigned seating earlier this year, the airline has announced that it is scrapping speedy boarding in favour of pre-assigned seating on all routes.
Passengers who want to change their seat will be charged £12 for over-wing seats or seats in the front row, £8 for berths in the four rows behind the front row, and £3 for anywhere else on the plane.
Easyjet recently carried out a trial run of seat allocations on selected flights. The airline said the response was so positive that it has decided to push ahead with it across its networks.
Carolyn McCall, Easyjet chief executive (pictured) said: "Allocated seating gives all our passengers a better boarding experience.
"We are confident this move will make our current passengers happier."
Ms McCall added that the trial showed that allocated seating did not affect on-time performance. Other low-cost airlines, such as Ryanair, have shied away from allocated seating because they believe it makes boarding the short turnaround between flights too long and complicated.
Easyjet has released some of the findings from the trials, and the results are interesting. They reveal, for example, that passengers prefer to sit on the left hand side of the aircraft, with choosing seats A, B and C far outselling seats D, E and F. On a short-haul flights, the £3 window seat 6a was the most popular, while on longer routes the £12 1a berth was the most popular, due to its better legroom.
Ten things we love to hate about low-cost flying
Easyjet launches allocated seats on all flights
Is it just us, or is there something seriously nut so about the concept of paying for the privilege of paying? It's a crazy, mixed-up world when you have to pay £10 to use a debit card which costs the airline around 20p to process. Of course, you could apply for one of the cards which are 'free' to use, but they change all the time and take hours to apply for. If we thought about it too hard we'd only ever sit at home and cry.
My dear, the garishness! Bright orange, purple, lurid yellow... it's enough to make anyone long for the days of a discreet livery of navy, red and perhaps a touch of silver. If you weren't feeling queasy before you got onboard, the combination of lime green uniforms and a £10 gin and tonic should do the job. Pass the sick bag – oh no, that's right, there aren't any.
It's all very well paying £3.99 for your flight to Stockholm, but you won't be feeling so clever when you land in a field in the middle of nowhere, surrounded by lakes and forests, with no capital city in sight. Add on the taxes, extra charges and an hour and a half taxi ride into town and suddenly the national carrier flying to the main airport is looking like a pretty good deal. Especially when you factor in the professional service and free prawn sandwich you would have got...
Ah, the joys of the online no-frills airline booking procedure... First off, you have not got a choice: you can only book via the internet (the chances of finding a real live human to book with are about as high you being able to travel on one of the special offer days). You've then got to navigate the site without accidentally hiring a car, paying for golf clubs or adopting a small child. By the time you remember to print out your boarding pass within the correct time period, you're in serious need of a holiday...
The recent story about a certain airline which gave a man a sandwich and a drink after he suffered a cardiac arrest – and then charged him for it – just about sums up the no-frills airline attitude to catering. It's all about the money, money, money. So, three letters for you: B.Y.O.
Seriously, what is up with people who pay for speedy boarding? You haven't spent enough on extra taxes, credit card charges, baggage fees? Sure, whack on another hefty charge while you're at it, just so you can stand in the front of the queue and feel superior. The plane's not going anywhere until the povs at the back of the queue are on too, so save the twenty quid – you'll need it to pay for your cheese sandwich on board.
No, no, we don't really need to take anything with us on our holiday, honestly. We may be going to Norway for two weeks in January, but a toothbrush, t-shirt and a pair of flip-flops will do us just fine. The book, nappies, wet wipes and baby food ? No problem, they'll slip right into the one bag too, that's fine, don't need them at all, yes stick them in the overhead locker miles away from my seat, too. Marvellous.
Remember in the old days when the seat in front of you had a pocket you could stow your bits and pieces, magazines, bottle of water etc, instead of having to strew them all over the floor? They might be saving space and weight, but when your three-year-old starts projectile vomiting and the seat belt sign's on, suddenly a seat pocket full of sick bags makes a lot of sense. Ah, sweet revenge...
Jeez, there's nothing like 29" legroom pitch and a non-reclining seat back to force you to practice your yoga moves. Like human origami, we fold our limbs into unnatural shapes and wonder why we can't feel our feet by the end of the flight. And we're relatively normal! What it's like for a 6ft 7" man, or a 7 month pregnant woman with a 20 month old on her 'lap' doesn't bear thinking about...
OK, when you're paying more for your beer than your air fare, you can't expect silver service, but would a smile hurt? We feel for the cabin crew dealing with leery stag weekenders and bitter businessmen whose companies won't cough up for a proper airline, but it would be nice to be treated slightly more like a human being, less like a walking wallet from whom to extract as much cash as possible in a two hour period. Scratch card, perfume, magazine, £2.50 bottle of water, anyone?