A4e 'social purpose' claim banned

A claim by welfare-to-work business A4e that it is a "social purpose company" has been banned for potentially misleading consumers into thinking it is a not-for-profit organisation.

The company, which faced allegations of fraud in relation to Government contracts, claimed on the website mya4e.com: "A4e is a social purpose company with one sole aim. To improve people's lives around the world. We do this by helping them find work, skills, direction - or whatever it is they need."
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