Are supermarkets deliberately putting you off the cheap stuff?

Sarah Coles
tea and biscuits
tea and biscuits

Chris Radburn/PA Wire/Press Association Images

A new report from Which? has revealed that we taste with our eyes - and that the right packaging can convince us that food tastes better - or worse. Its researchers discovered that we're more likely to prefer the taste of food in fancier packaging.

It also raised the question of whether supermarkets are deliberately trying to dissuade us from buying their cheaper low cost alternatives by using off-putting packaging.