Games boost to retail and tourism

Updated
torch on Giant's Causeway
torch on Giant's Causeway

Julien Behal/PA Wire/Press Association Images

About 22% of the population came out to see part of the Olympic torch relay, and a further 9% plan to visit sites where the torch was paraded, VisitEngland has said.

The tourist body added that around 21% of the adult population intend to take at least one holiday or short break in the UK by the end of this month. This tourism is likely to generate around £2.3 billion.

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